2012 highlights

Yes, it is that time of the year and I'm a bit late. But, what better way to end 2012 but to take a look at the very best moments, at least from my point of view.

Readers of this blog will recognize as I say that this is difficult to do as cycling, as any sport, is so connected to emotions. But, where is the fun if one cannot have an opinion, right?

I've divided the year into certain categories, to be a bit systematic in my approach:

Best attack
Tom Boonen's attack during Paris-Roubaix - With some 60 kilometers to go, Tommeke takes off and doesn't look back. I remember his DS saying in a video "Amazing, he's still going over 50 km/h!" Now this number could be all talk but anyway Boonen walked the walk and made the Belgians sing and dance his techno song once more.

Boonen breaks away

Downloaded here.

Honourable mention: De Gendt's long-distance haul on the penultimate stage of the giro, he almost pipped Hesjedal for pink.

Most emotional win
Matteo Rabattini's stage 15 of the giro - arguably the most heroic stage win of the year. What cycling is all about really, an attack just 18 km into the 169 km stage and held off, even as Rodriguez joined him just 400 meters to go.

Best teammate
Edvald Boasson Hagen - Yes, I'm biased but I know I'm not alone as Velonews also awarded him the price. To selflessly put his own ambitions aside and work for Wiggo and Sky like he did during the tour was amazing. Of course, many members of the Sky-train did the same, and deserve a mention as Sky brought some stars to France. EBH dropped Basso and other top notch climbers from his back wheel, not once, not twice but several times in the mountains. Still his palmares in July had of a couple of podium spots. That's what true champions do; when they are not allowed to win, they set themselves new goals and deliver the goods.

Best team

Team Sky and Omega-Pharma Quickstep. Not only referring to the rankings as pictured, but also to other criteria. As mentioned Sky's domination at the tour, and the fact that many different riders did win on OPQS are some of the key elements in my opinion.

Also worth a mention is the total destruction of Radioshack during the tour, which mysteriously gave them the best team award. Anyone watching the last couple of days witnessed teammates not cooperating. Of course you can always blame the UCI point system as always but still.

Best race
The Olympic Road Race for women produced some of the best racing I've seen all year. Hopefully they get the recognition they deserve in 2013.

Best cycling media outlet
1. Velonews - This was a tight race. I have to say it's just the last couple of years I've followed Velonews closely, mostly due to the fact that they traditionally have been more oriented towards the American audience. However, Velonews has taken huge steps the last year, clearly the crew is doing something right.

2. Velonation - this crew has a slightly different approach than Velonews, as Velonation has a more in-depth style, going further and deeper than any other outlet. Perhaps not first with the last but very well connected in the different aspects of the pro cycling world and I do enjoy the interviews.

3. Bikeradar - tech style. I'm not that into tech myself, I want my equipment to function. That said I do care about detail, style and quality. So, James Huang et al - here is to you guys.

Best blogger
Inner Ring - not much to say really. Balancing news, in-depth analysis of everything from races, climbs and teams to the financial elements and UCI rule book, he's on it with an objective point of view.  Funny or sad, depending on your preferences, is that he is seldom mention in #FFs. Probably because everybody is following him anyway. If you don't already, get your head out of the sand.

Worst team
Astana, Katusha - Ethics, finances. Hiring old school dopers, firing old-school dopers whilst being catched for doping yourself, the list goes on. Dodgy as few, they should attend Branding 101. Radioshack's top manager Johan Bruyneel deserves a mention too, dragging a team down. There is a "t" in team, and there are some 70-90 people involved in a team so the responsibility is huge. Sadly, the riders and other staffers suffer, that's how the cycling environment of today. Nuf said.

Best marketing
The RCS and OPQS - Open, friendly, fan-oriented, available and innovative.

Worst downfall
Lance Armstrong - you all know the story and my point of view. I unfollowed Big Tex recently, he's not worth it.

Nice guys
NYvelocity and Cyclismas for setting up the Paul Kimmage fund.

Most embarrassing moment
Phillip Hindes' deliberate crash and the British journalists who defended him - one of the top Olympic controversies during the London Olympics, the place where good sportsmanship should reign took a beating. BC sprint coach Jan van Eijden said, rather blunt and/or arrogantly, that "something must have been lost in translation as Hindes just recently moved to England." Really, on national TV Mr. Eijden, please reconsider before you tell everybody watching that they are fools. To take advantage of the existing rulebook like that was not good, nor was the "national Olympic googles" some of the British journalists had during the Games. Hopefully it will be long until we see this happen again (at least four years).

Hindes on the downside

Downloaded here.

Man of the year
Travis Tygart - without a doubt. He went where very few had dared to go, he did it with integrity, objectivity and with no intention to back down for the immense pressure he and his crew were exposed to. He changed cycling for life, as of now, we are just learning what will happen. This case will tear through cycling for years to come on every level.


Bring on 2013!

Rapha and Team Sky - a challenge for rapha branding?

The news that Rapha is teaming up with Team Sky became a well known fact to everyone on the 30th of August. Exciting news in many ways, as Team Sky is well-known for its high demands when it comes to quality and "marginal gains", while Rapha has managed to picture itself somewhere between the high-end manufacture line and lux. The downfall, at least for Rapha's part is considerable, as any supplier to one of Britain's top performance brands. At the same time, remember Rapha is not new to the racing stage, they have supported Rapha Condor Sharp (RCS) a pro-continental team for several years benefiting from experiences in tech drawn from there.

Branding
Much can be said and written about branding. Worldwide consultants paid by the hour compete telling us as consumers and corporations how necessary it is to be visibly out there. So what is branding? Branding is linked to many aspects; sales, marketing, strategy, storytelling, identity etc. The American Marketing Association (AMA) defines a brand as

name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.   

Therefore, it is logical to link psychology to branding, to get consumers to believe that a product/brand is the only one that can meet the standards or solve my "problem."

Upwards, downwards or sideways
It didn't take long before both Team Sky boss Brailsford and Rapha CEO Simon Mottram released the usual carefully written statements surely approved at multiple levels in both organisations. Usually I'm not that interested in them, as many tend to be "attributed quotes" as the eminent Inner Ring has written about earlier.

How will the deal between Sky and Rapha affect consumers?

Yesterday I tweeted exactly that, mentioning that I look forward seeing what will happen to the brand. I must admit I like the brand. The way they have build their brand along the years, particularly the stories and pictures. I also have some clothing, very happy with some of it, not so with every piece of clothing.

When a manufacture sponsor a team, there surely (as well as hopefully) there will be an increase in sales. That's the point in the first place, right? Rapha has managed to link itself somewhere near the lux-scale in clothing today, upscale pricing isn't, of course, in itself a sign of quality, but Rapha has managed to brand itself to that too. Based on activity on twitter when Rapha is being mentioned, it seems people either like it or hate it, not so much in between. Much of the criticism have been regarding pricing. Today, a number of Rapha products are being made in China by KTC, albeit designed in the UK. As volume increases, will we see lower prices? Claims have been made that some manufacturers have operated with one clothing-line for pros and one for the others. Of course, pros might have made to measure jerseys, as they tend to have slightly less arms than most, but if the fabrics are two very different, some people might react. My opinion is that you get what you pay for and perhaps is this the way it will and needs to be. Alex Murray called this "diffusion line" earlier today, "slightly cheaper materials/manufacture, but same look."  

What I surely think Mottram didn't expect when he co-founded the brand in 2004 is the possibility to find a replica jersey in a mobile trailer sales-out at the foot of Alpes d'Huez. Another way of viewing this is that you actually succeeded in building a great brand since people are copying your products.

Summary
What will come out of the Sky-Rapha deal will be exciting. The people behind Rapha have been very consistent and thoughtful in their branding up to now, so there is nothing indicating this will not go the way they have planned. If they are able to meet the formidable focus Sky have on R&D, details and "marginal gains". A chance like this for a manufacture is a once in a lifetime shot so why not grab it with both hands?

To us consumers? Hopefully a lower price on their products, as the volume most likely will increase. If Rapha want to differentiate between the highest end of products and the products for recreational riders, please do so. After all, as Alex Murray wrote, one can still earn lots of money on cheap(er) things:

A change in strategy and tactics

It is impossible to predict the future with certainty, that is a fact. We can say what we think will happen, based on previous sightings or by falsification an hypothesis. In modern science, predictions are much used and quite reliable too, they say. Whether they are or should be considered as truth or just beliefs, is hard to say. But as everything these days, testing might be handy in situations where one does not know the future. According to Platon, Socrates, the old philosopher, said that "knowledge can be true belief - if it has been given an account of.", explained in a way, or defined if you will.

My coming prediction will have to wait to be falsified but I sure do think so and I do hope it will be true because people, we may have witnessed a change in cycling sneaking up on us.

Contador attacked and won on Mount Etna

photo downloaded here.

Leadership, orchestrating and sheer will
I wrote a post in 2011 about strategy and tactics just before the tour, you'll find it here. This post proved to be one the most popular ones, and I believe I'm not the only one finding this subject interesting.

My prediction for 2012 is that we will see more aggressive riding, more surprises, more spectacular attacks and more battling mano-o-mano in the GTs. Is this new, is it even worth mentioning, I hear you say. I think so. Even if the emperor hasn't got new clothes on, this is something I think we will see more to in the year to come. Why?

Of many reasons. Firstly I will like to point you to the excellent post by @Irishpeloton earlier this week, about Froome losing the Vuelta with 13 seconds.  That is amazing, or devastating, depending on your state of mind, but 13 seconds! That bring back memories of the battle between Le Professeur and Lemond. Now, the post by Irish peloton brings another factor to the table, time bonuses, but I will focus on the little things for a second. Just think about it. Three weeks of racing and 13 seconds in total between losing second place and winning first. When people, and probably Froome himself too, finally understood that he was a genuine contender for the victory, every second counted. People on twitter kept blaming Froome for not climbing 2 seconds faster than Cobo the last four stages, something that would put him in first place. Others blamed team management for not putting all forces behind Froome when he was clearly in better shape than Wiggo those weeks.

The same mistake we make in football, or soccer to you Americans out there. Every time a team is about to drop a league, people remember the poor wing missing the penalty shot in the last game, not the ten opportunities the attacker had to score during the first ten games of the season, which also resulted in losses. You might call this example borderline nonsensical but I think we will see an increased focus on the seconds from day one.

Fireworks in the making...

Photo by Joel Saget/AFP/Getty Images, downloaded here.

Secondly, the parcourse invites to daring, spectacular attacks. Both Acquarone and Prudhomme have promised easier race this year than the last, something that could bring fireworks to the Alps and the Dolomites. Easier, shorter stages combined short transfers and a cleaner peloton will really make a change in team strategy and tactics. Remember Andy Schleck's and Contador's attack during the tour? One could argue that that was their only chance to gain time on the opponents, but I think this was only the beginning. The GTs of 2012 are set up so that one cannot sit and wait for the last TT (unless your name is Cadel or Wiggo) to determine the winner, every GT contender has to take advantage of his/her strength as well as surprise the opponents. 

Summary
I truly believe riders, team managers and DSs have learned that every second counts, bonus seconds or not. Some may say that this is nothing new, that is a "normal" change in tactics. I do not think so, I see this as a summary of several factors; parcourse, "wake-up calls" throughout the season, less doping in the peloton, the utilisation of ones speciality/strength on another level and the element of surprise. Leadership will be key this year, both on and off the bike, from the team car and at HQ. To orchestrate the team to perform at its best, to actually dominate the attacks the opponents miss or didn't foresee. I believe we're in for a treat this year, just wait.

Craft overshoes - a review

Finding the perfect overshoe is a continuing task. In my opinion, it is actually a very important item, at least when you live in conditions I face. If you don't know what I'm talking about, you probably live in California, south of France or Texas - somewhere warm and sunny.
Let's say the day you thought should be sunny turned ugly halfway. Pouring, ice cold rain vs road shoe. I know which will win, I was surprised once - and I hope it will be long until next time. Being cold, wet and miserable is a cyclist mantra, but I prefer staying dry for as long as possible. I would go so far to say overshoes are a necessity. A nice pair of overshoes look PRO as well, remember Cancellara winning Paris-Roubaix 2010?

So I bought myself a new pair of overshoes. Yes, I bought them, no discount either in case you wondered.

Let's begin the fun - will it fit?
Size 43 in shoes=XL in overshoes

The Craft rain bootie is actually very good. Firstly, it is slim fit. I don't know about you, but bulky neopren overshoes are not my style. The Craft overshoe is thin, seams have been taped both inside and outside, which always is a good sign.

The basics
The inside of the overshoe consists of very thin fleece, adding comfort to you while riding in wet conditions. As mentioned, the seams are taped on the inside as well, meaning that the chance to stay dry is far greater. Riders, be aware I wrote "far greater", not guaranteed.

Fleece equals comfy, at least mentally.

Outside
On the outside, the fabric is water and wind resistant. The material is very elastic, giving the tight fit I like. It has reflective prints on the side as well as a thin reflective line along the zipper on the back, which is great for safety.

The only thing I was worried about concerning this overshoe, was the zipper. Being one of two critical aspects of an overshoe, the zipper is the first thing to break or cut holes in the overshoe. The zipper is a so-called 3/4 zipper, so applying the cycling in the overshoes might be tricky the first times. The overshoes are to a certain degree quite open underneath the shoes, it's just a broad velcro holding the two pieces together.

The zipper on the Craft shoe look very thin to me, but so far it has been working quite well. Of course there is a flap on the inside of the zipper, preventing water to come inside. This flap annoys me, since it has got the initiative to get stuck in my zipper while I zip it. This could be a source to everlasting pain, but I prefer to register it under the fact that the shoes are quite new.

Reflective line and the zipper

The overshoe also has the mandatory Kevlar reinforcements on its nose and on the shoe cover heel. They are positioned to areas vulnerable to wear and make sure you are able to walk without destroying your overshoes. They give the overshoes a good grip on the cycling shoes as well, so that they stay in place.

The shoes have a Velcro adjuster on the very top, making it easy to get a tight fit around the ankles. No good in having water resistant overshoes if all water known to man can get into the shoes by following your ankles.

Ready to ride

I mentioned it is slim, right? It is to put on too, but that is how things are. The overshoes' size is so small you can easily bring them in a jersey pocket if you want to, but I think it is necessary to stop to put them on. I've seen pros putting them on while on the bike, but either I'm not pro, or my overshoes are too new, I can't imagine doing that. For safety reasons, use your head.

Summary
The overshoes work very well. I'm pleased with having bought them, they are water and wind resistant, not water proof, even though I didn't get wet while using them during rain. On the downside, the shoes are vulnerable to water underneath and the zipper look very thin. That said, the zipper hasn't let me down yet. The fit is superb and they do their job.

Remember to bring your road shoes when buying, so you can try them on.

Tight fit - a definitive bonus.