Contador advertising more than ever

There is a difference between pay and income for cyclists. As described earlier by the always to the point INRNG, the average annual salary for cyclists is €264,000. Of course, this does not reflect reality. Only a handful of the riders earn this kind of money, and then I haven't even described the financial situation for the female riders.

Riders need to make money doing other things beside just riding bikes, after all, prize money and image rights aside, there is more money in advertising and personal deals and sponsorships. I'll write more on that later, on the new blog.

Today I learned that Geraint Thomas is doing an advert for wristbands, that is so last year, isn't it?

Another thing I learned today was that Alberto Contador may be banned from cycling, or at least banned from competing, but I seem to notice Contador everywhere I look these days. Is the man more popular among (Spanish) companies than ever? Some would say he probably need the money now more than ever before, with the legal bills he had the last couple of years.

You all have seen the pictures of Omega Pharma- Quickstep advertising for pillows? Here you have Alberto Contador advertising for a mattress:

Milan-Sanremo - Eggs, baskets and tactics

Team Sky ready to roll at Milan-Sanremo

Downloaded here.

Last Saturday we witnessed the first monument of the season unfold, la classica di Primavera. Just taste the word for a while, it carries memories from a past and promises to the future. It is a magnificent race and as the longest of the calendar as well as being a monument, it is a prestigious race to win.

Much have been written about Mark Cavendish, Team Sky's primary hope, since he got dropped 90 kilometers from the finish line. Almost too bad since I feel we all should write about Simon Gerrans and his brilliant win. His win was nothing short of impressive, Gerrans win proved he was the smartest rider, smartness triumphs strength any day.

Questions to ask

Over the years I have learned that "one never questions decisions taken in the heat of battle". One can bring them up when the timing is adequate, to study and to learn, but since we didn't have the shoes on at the time, who are we to judge?

However, the things we can question are tactics and strategy. Those are made prior to the race, making is easier for the roadcaptains and riders to act and react without always checking with the team car. Act upon intention, if you like.

Tactics are meant to maximize the team's strength and possibilities while at the same time reduce risk. Giving the riders and staff the comfort of having the upper hand is crucial. Tactics and planning should identify key terrain, address the team's advantages and make a systematic approach to gather and present the information surrounding a race. Another important issue is war-gaming or what-if's. Take a look what Petter Northug, x-country WC and Olympic champion said after winning the Worlds:

When the start signal goes, I feel prepared because I have done those 50 kms several hundred times before, going through every scenario possible in my mind.

Sessions like these are important to athletes. Being mentally prepared can make the difference between success and failure. Knowledge of training, nutrition and technology have been researched thoroughly over the recent years and information about these matters and training methods are merely a click away. One could say that this has levelled the battlefield for the riders, and the main difference that remains, is mental coaching.

Team Sky Saturday 17th of March

Two favourites for the race, how plan and create tactics to match both? As Steven De Jongh said to procycling.no after the race, the team was supposed to ride primarily for Cav, if there was a minute or less gap at the Le Manie, the team would drop back and help Cav getting back to the bunch again. To me this is a strange tactic. Yes, the MSR was one of Cavendish' main goals for the season. Yes, Cav is lighter than last year and has shown good shape, but tactics are supposed to exploit possibilities, not minimizing them.

Eisel and Cav at ToQ  -  Cav, the season's long with many possibilities

Downloaded here

EBH, Sky's second favourite, was left with Löfquist, who did a good job bringing EBH to the front over the Cipressa and near the front on the Poggio. But still just one man in support.

To order the whole team back to help a rider showing weakness with seven more climbs 90 kilometers left, kind of limits your options, doesn't it?

I'm not in any position to say things would have been different if EBH got more support, I usually refrain from if’s and maybe’s, but I think it's a strange tactic by Team Sky. Eisel, Cav’s wingman explained what the team tried to do when bringing Cav to the peloton failed (via Velonation):

“After speaking to him it was me who originally made the call for the guys to stop riding on the front of that chase group,” he said. “But then we changed our mind because if we got back on then it meant some of us could work for Edvald instead, so that's what we tried to do.”

One would expect Sky to learn from last tdf where the whole team was set up to bring Wiggo to the podium. We all know what happened to Wiggo, who unfortunately broke his collar but Team Sky had a great tdf without him. This shows the potential in this team. EBH nabbed two stages, G in white for days (losing it when the whole team waited for Wiggo), Uran in white for days too.

Cav was humble enough to let the team know he wasn't feeling too good on stage 3 of the Tirreno-Adriatico, giving EBH the chance to sprint for the win, so I believe Cav has a clear understanding of his capabilities and he has shown leadership before, taking care of his teammates.

Question is, to what extent do the management provide sufficient resources to other riders? Team Sky is a British team, with roots all the way back to BC and track. Is it more difficult to divide resources to others when you have the reigning WC onboard? As far as we know, Cav felt good right upon the beginning of the race, but tactics need to cover all aspects and be known in advance. 

Norwegian cycling experts have questioned on procycling.no how much influence Brailsford and Ellingsworth had on Saturday's tactic. Of course, one could say Norwegians are biased in this matter as nationality goes, but questions like these do have a rightful place.

Summary

I hope to see a different set of tactics later in the season. Team Sky has such a strong roster that they have many cards to play. If a rider is given a protective status, perhaps it is better to have more than just one man in support. How will Team Sky solve tour de France?

There is nothing wrong in having options, to have the eggs in different baskets, you never know when you'll need them.

Mavic Neutral Assistance Team during Paris-Roubaix

Mavic line up before Paris-Roubaix 2010

Photo downloaded at Velonews, here.

Everybody has seen the yellow cars and motorcycles during races. The assistance team was established in 1973. The motorbikes are seen with many spare wheels while the cars have both bikes and wheels. Many has asked what the kind of bikes Mavic has, and many have been speculating what brand it is. Some says Cannondale CAAD bikes, others claim to have seen Litespeed bikes and some have seen Scott bikes. Anyway, they are a major help for the riders, not exclusively for the pro circus, they have been present in amateur races as well. Of course it is the small element of advertising involved, but I can live with that.

In stage races you seldom see riders use the neutral car or bike, because the team cars normally follow quite close. In the spring classics, the distances between the riders and team car can be long, remember Tommeke in the Arenberg forest? A flat or mechanical in the classics can indicate game over, while at the tour and giro, you might have some chance left. The Mavic teams are often seen follow breakaways and they can make a real effort if a rider get a flat.

Velonews wrote an article about the Assistance team in 2010, many pictures here.

Jens Voigt rides a neutral bike not his size...
Notice the pedal clips. Since there are many types of pedals on the market - Mavic made it easy.

Richard Mitchelson tweeted this wonderful film on twitter today. It gives a glimpse of how hectic it can be working from a neutral motorbike or car. Have a look!