Comments, stories, news and thoughts about cycling.
Monday, 22 August 2011
Thomas Voeckler vs a horse
Sport is entertaining. Athletes, like every other celebrity, need to exchange their cultural capital into social capital, that's how people remain in the public eye. This is also one of the reasons celebrities often hang out together. Anyway, I'll stop there, but you catch where I'm going. Athletes need to promote themselves, sponsors and the team as a part of their job. In the period after the tour, we see this clearly with the crits taking place all over Europe.
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